diff --git a/manager/install_darwin.go b/manager/install_darwin.go
index a2ea38e..4cc5c4c 100644
--- a/manager/install_darwin.go
+++ b/manager/install_darwin.go
@@ -6,13 +6,72 @@ import (
 	"io/ioutil"
 	"os"
 	"path/filepath"
-	"strings"
 	"text/template"
 
 	"git.rootprojects.org/root/go-serviceman/manager/static"
 	"git.rootprojects.org/root/go-serviceman/service"
 )
 
+const (
+	srvExt      = ".plist"
+	srvSysPath  = "/Library/LaunchDaemons"
+	srvUserPath = "Library/LaunchAgents"
+)
+
+var srvLen int
+
+func init() {
+	srvLen = len(srvExt)
+}
+
+func start(system bool, home string, name string) error {
+	sys, user, err := getMatchingSrvs(home, name)
+	if nil != err {
+		return err
+	}
+
+	var service string
+	if system {
+		service, err = getOneSysSrv(sys, user, name)
+		if nil != err {
+			return err
+		}
+		service = filepath.Join(srvSysPath, service)
+	} else {
+		service, err = getOneUserSrv(home, sys, user, name)
+		if nil != err {
+			return err
+		}
+		service = filepath.Join(home, srvUserPath, service)
+	}
+
+	cmds := []Runnable{
+		Runnable{
+			Exec: "launchctl",
+			Args: []string{"unload", "-w", service},
+			Must: false,
+		},
+		Runnable{
+			Exec: "launchctl",
+			Args: []string{"load", "-w", service},
+			Must: true,
+		},
+	}
+
+	fmt.Println()
+	for i := range cmds {
+		exe := cmds[i]
+		fmt.Println(exe.String())
+		err := exe.Run()
+		if nil != err {
+			return err
+		}
+	}
+	fmt.Println()
+
+	return nil
+}
+
 func install(c *service.Service) error {
 	// Darwin-specific config options
 	if c.PrivilegedPorts {
@@ -20,9 +79,9 @@ func install(c *service.Service) error {
 			return fmt.Errorf("You must use root-owned LaunchDaemons (not user-owned LaunchAgents) to use priveleged ports on OS X")
 		}
 	}
-	plistDir := "/Library/LaunchDaemons/"
+	plistDir := srvSysPath
 	if !c.System {
-		plistDir = filepath.Join(c.Home, "Library/LaunchAgents")
+		plistDir = filepath.Join(c.Home, srvUserPath)
 	}
 
 	// Check paths first
@@ -56,16 +115,32 @@ func install(c *service.Service) error {
 
 		return fmt.Errorf("ioutil.WriteFile error: %v", err)
 	}
-	fmt.Printf("Installed. To start '%s' run the following:\n", c.Name)
-	// TODO template config file
-	if "" != c.Home {
-		plistPath = strings.Replace(plistPath, c.Home, "~", 1)
-	}
-	sudo := ""
-	if c.System {
-		sudo = "sudo "
+
+	// TODO --no-start
+	err = start(c.System, c.Home, c.ReverseDNS)
+	if nil != err {
+		fmt.Printf("If things don't go well you should be able to get additional logging from launchctl:\n")
+		fmt.Printf("\tsudo launchctl log level debug\n")
+		fmt.Printf("\ttail -f /var/log/system.log\n")
+		return err
 	}
-	fmt.Printf("\t%slaunchctl load -w %s\n", sudo, plistPath)
 
+	fmt.Printf("Added and started '%s' as a launchctl service.\n", c.Name)
 	return nil
+
+	/*
+		fmt.Printf("Installed. To start '%s' run the following:\n", c.Name)
+		// TODO template config file
+		if "" != c.Home {
+			plistPath = strings.Replace(plistPath, c.Home, "~", 1)
+		}
+		sudo := ""
+		if c.System {
+			sudo = "sudo "
+		}
+		fmt.Printf("\t%slaunchctl load -w %s\n", sudo, plistPath)
+
+
+		return nil
+	*/
 }
diff --git a/manager/install_linux.go b/manager/install_linux.go
index 5d29443..abcaf41 100644
--- a/manager/install_linux.go
+++ b/manager/install_linux.go
@@ -12,6 +12,17 @@ import (
 	"git.rootprojects.org/root/go-serviceman/service"
 )
 
+var (
+	srvLen      int
+	srvExt      = ".service"
+	srvSysPath  = "/etc/systemd/system"
+	srvUserPath = ".local/share/systemd/user"
+)
+
+func init() {
+	srvLen = len(srvExt)
+}
+
 func install(c *service.Service) error {
 	// Linux-specific config options
 	if c.System {
@@ -22,7 +33,7 @@ func install(c *service.Service) error {
 	if "" == c.Group {
 		c.Group = c.User
 	}
-	serviceDir := "/etc/systemd/system/"
+	serviceDir := srvSysPath
 
 	// Check paths first
 	serviceName := c.Name + ".service"
@@ -31,7 +42,7 @@ func install(c *service.Service) error {
 		// * ~/.local/share/systemd/user/watchdog.service
 		// * ~/.config/systemd/user/watchdog.service
 		// https://wiki.archlinux.org/index.php/Systemd/User
-		serviceDir = filepath.Join(c.Home, ".local/share/systemd/user")
+		serviceDir = filepath.Join(c.Home, srvUserPath)
 		err := os.MkdirAll(filepath.Dir(serviceDir), 0755)
 		if nil != err {
 			return err
diff --git a/manager/install_windows.go b/manager/install_windows.go
index 01c2578..2bc3bbb 100644
--- a/manager/install_windows.go
+++ b/manager/install_windows.go
@@ -14,6 +14,17 @@ import (
 	"golang.org/x/sys/windows/registry"
 )
 
+var (
+	srvLen      int
+	srvExt      = ".json"
+	srvSysPath  = "/opt/serviceman/etc"
+	srvUserPath = ".local/opt/serviceman/etc"
+)
+
+func init() {
+	srvLen = len(srvExt)
+}
+
 // TODO nab some goodness from https://github.com/takama/daemon
 
 // TODO system service requires elevated privileges
diff --git a/manager/start.go b/manager/start.go
new file mode 100644
index 0000000..5cd7eaa
--- /dev/null
+++ b/manager/start.go
@@ -0,0 +1,205 @@
+package manager
+
+import (
+	"fmt"
+	"io/ioutil"
+	"os/exec"
+	"path/filepath"
+	"strings"
+)
+
+// Runnable defines a command to run, along with its arguments,
+// and whether or not failing to exit successfully matters.
+// It also defines whether certains words must exist (or not exist)
+// in its output, apart from existing successfully, to determine
+// whether or not it was actually successful.
+type Runnable struct {
+	Exec     string
+	Args     []string
+	Must     bool
+	Keywords []string
+	Badwords []string
+}
+
+func (x Runnable) Run() error {
+	cmd := exec.Command(x.Exec, x.Args...)
+	out, err := cmd.CombinedOutput()
+	if !x.Must {
+		return nil
+	}
+
+	good := true
+	str := string(out)
+	for j := range x.Keywords {
+		if !strings.Contains(str, x.Keywords[j]) {
+			good = false
+			break
+		}
+	}
+	if good && 0 != len(x.Badwords) {
+		for j := range x.Badwords {
+			if "" != x.Badwords[j] && !strings.Contains(str, x.Badwords[j]) {
+				good = false
+				break
+			}
+		}
+	}
+	if nil != err {
+		return fmt.Errorf("Failed to run %s %s\n%s\n", x.Exec, strings.Join(x.Args, " "), str)
+	}
+
+	return nil
+}
+
+func (x Runnable) String() string {
+	var comment string
+	var must = "true"
+
+	if x.Must {
+		must = "exit"
+		if len(x.Keywords) > 0 {
+			comment += "# output must match all of:\n"
+			comment += "\t" + strings.Join(x.Keywords, "#\t \n") + "\n"
+		}
+		if len(x.Badwords) > 0 {
+			comment += "# output must not match any of:\n"
+			comment += "\t" + strings.Join(x.Keywords, "#\t \n") + "\n"
+		}
+	}
+
+	return strings.TrimSpace(fmt.Sprintf(
+		"%s %s || %s\n%s",
+		x.Exec,
+		strings.Join(x.Args, " "),
+		must,
+		comment,
+	))
+}
+
+func getSrvs(dir string) ([]string, error) {
+	plists := []string{}
+
+	infos, err := ioutil.ReadDir(dir)
+	if nil != err {
+		return nil, err
+	}
+
+	for i := range infos {
+		x := infos[i]
+		fname := strings.ToLower(x.Name())
+		if strings.HasSuffix(fname, srvExt) {
+			plists = append(plists, x.Name())
+		}
+	}
+
+	return plists, nil
+}
+
+func getSystemSrvs() ([]string, error) {
+	return getSrvs(srvSysPath)
+}
+
+func getUserSrvs(home string) ([]string, error) {
+	dir := filepath.Join(home, srvUserPath)
+	return getSrvs(dir)
+}
+
+func filterMatchingSrvs(plists []string, name string) []string {
+	filtered := []string{}
+
+	for i := range plists {
+		pname := plists[i]
+		lname := strings.ToLower(pname)
+		n := len(lname)
+		if strings.HasSuffix(lname[:n-srvLen], strings.ToLower(name)) {
+			filtered = append(filtered, pname)
+		}
+	}
+
+	return filtered
+}
+
+func getMatchingSrvs(home string, name string) ([]string, []string, error) {
+	sysPlists, err := getSystemSrvs()
+	if nil != err {
+		return nil, nil, err
+	}
+
+	var userPlists []string
+	if "" != home {
+		userPlists, err = getUserSrvs(home)
+		if nil != err {
+			return nil, nil, err
+		}
+	}
+
+	return filterMatchingSrvs(sysPlists, name), filterMatchingSrvs(userPlists, name), nil
+}
+
+func getExactSrvMatch(srvs []string, name string) string {
+	for i := range srvs {
+		srv := srvs[i]
+		n := len(srv)
+		if srv[:n-srvLen] == strings.ToLower(name) {
+			return srv
+		}
+	}
+
+	return ""
+}
+
+func getOneSysSrv(sys []string, user []string, name string) (string, error) {
+	service := getExactSrvMatch(user, name)
+	if "" != service {
+		return service, nil
+	}
+
+	var errstr string
+	// system service was wanted
+	n := len(sys)
+	switch {
+	case 0 == n:
+		errstr += fmt.Sprintf("Didn't find user service matching %q\n", name)
+		if 0 != len(user) {
+			errstr += fmt.Sprintf("Did you intend to run a user service instead?\n\t%s\n", strings.Join(user, "\n\t"))
+		}
+	case n > 1:
+		errstr += fmt.Sprintf("Found more than one matching service:\n\t%s\n", strings.Join(sys, "\n\t"))
+	default:
+		service = filepath.Join(srvSysPath, sys[0])
+	}
+
+	if "" != errstr {
+		return "", fmt.Errorf(errstr)
+	}
+
+	return service, nil
+}
+
+func getOneUserSrv(home string, sys []string, user []string, name string) (string, error) {
+	service := getExactSrvMatch(user, name)
+	if "" != service {
+		return service, nil
+	}
+
+	var errstr string
+	// user service was wanted
+	n := len(user)
+	switch {
+	case 0 == n:
+		errstr += fmt.Sprintf("Didn't find user service matching %q\n", name)
+		if 0 != len(sys) {
+			errstr += fmt.Sprintf("Did you intend to run a system service instead?\n\t%s\n", strings.Join(sys, "\n\t"))
+		}
+	case n > 1:
+		errstr += fmt.Sprintf("Found more than one matching service:\n\t%s\n", strings.Join(user, "\n\t"))
+	default:
+		service = filepath.Join(home, srvUserPath, user[0]+srvExt)
+	}
+
+	if "" != errstr {
+		return "", fmt.Errorf(errstr)
+	}
+
+	return service, nil
+}
diff --git a/serviceman.go b/serviceman.go
index cedd451..c38a2bc 100644
--- a/serviceman.go
+++ b/serviceman.go
@@ -134,7 +134,8 @@ func add() {
 		fmt.Fprintf(os.Stderr, "Use '--user' to add service as an user service.\n")
 	}
 
-	fmt.Printf("Once started, logs will be found at:\n\t%s\n", conf.Logdir)
+	fmt.Printf("If all went well the logs should have been created at:\n\t%s\n", conf.Logdir)
+	fmt.Println()
 }
 
 func run() {